starpolish

Music And The Internet
E-Commerce: Selling Your Stuff Online

This is a very important area of your site, dedicated to your music and your merchandise-- CDs, cassettes, vinyl, t-shirts, stickers, hats, mugs, secured downloads, etc. You can incorporate your discography into this section if you like, which is nice-- it reminds people why they want the album and then allows them to buy it right away. The most important considerations here are: sell as much as you can, in as many different ways as you can. Be meticulous in the design of this section and descriptive in the content-- you want your users, your customers, to understand exactly what they can buy and how they can buy it. The following are a couple of different e-commerce options. I recommend you research all of them, and choose the one-- or combination of a few-- that make the most sense to you.
SNAIL MAIL
This is probably the most cost effective method for you, but also probably the biggest pain in the ass for your customers. Basically, they send you a check or money order, you send them the goods. That means that it could take fifteen days or more for a user to get the stuff, because once you get the check, you normally need to wait five to seven days for it to clear. This method is also more work for you than some of the other methods, as you have to keep on top of the payment and then ship the product. You also need to be very clear about shipping and handling charges. It's going to cost you a lot more to ship something to Denmark that to ship something to someone within your city limits, so think about how you are going to delineate these charges. Pros: low overhead, money straight to your pocket. Cons: customer has to wait, more work for you, higher chance of you making a mistake.
CORPORATE RETAILERS
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