Introductory Groundrules
- Introductory Groundrules
- Contribute to the Advice Library
Basic Business
- Names / Registering And Keeping A Name
- Image and Imaging
- Logos / Trademarking Your Logo
- Case Study: Band Dynamics / Finding Musicians (and Keeping Them)
- Mailing Lists
- Networking
- Presentation Materials: Press Kits, Cover Letters, And Packaging
- Promotional Tools and Merchandise
- Case Study: Creative Promotional Tools
- Making Money as a Developing Artist
- Obtaining Sponsorship
- Analysis of an Internal Group Contract
- Sample Internal Band Agreement
The Art/Business Of Record Production
- Producing A Demo / Early Album
- The Producer: What's The Job Description?
- Production Services Agreement
- What Kind Of Producer Do You Want To Be?
- Production Difficulties And Pitfalls
- Success And Money
- Case Study: Recording Your Music
Booking Shows And Performance Marketing
- Booking Local / Club Shows
- Case Study: Increasing Club Draw
- Booking College Shows
- Case Study: Booking College Shows Without Using NACA
- College Performance Contract
- Booking Non-Traditional Shows And Events
- Booking Agents and National Touring
- Performance Marketing / Tour Support
- The Art of Showcasing
Maximum Exposure
- Marketing Overview
- Starting And Running A Marketing / Street Team
- Retail Marketing
- Press And Publicity
- Radio Promotion
- Chasing Radio Airplay
- Promotional Tours
- Music Videos And Video Promotion
- High School And College Marketing
- Lifestyle Marketing
- The Cross Promotion
- Film and Television Soundtracks
- Film and Television Soundtrack Placement
- South By Southwest and Industry Conferences/Festivals
Functions of a Record Label
- Introduction
- A&R
- Business Affairs
- Product Manager/Marketing Department
- Creative Services
- Publicity
- Promotion
- Sales and Distribution
- Artist Development or Tour Marketing
- Online Marketing
- Video Production and Promotion
- International
- Conclusion
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Your Team: Management And Legal
- The Music Attorney
- Management
- Personal Management Contract Analysis
- Management Contract Form
- Tour Management
Getting Signed
- Record Label Analysis: Indies v Majors
- Demo Deals And Development Deals
- Form Demo/Development Deal
- A&R: Who Are These People?
Music Publishing and Copyrights
- Music Publishing and Copyrights
- The Publishing Deal
- Analysis Of a Single-Song Agreement
- Analysis of a Recording Contract
Music And The Internet
- Internet Introduction
- Promoting and Developing Your Career Using Peer to Peer Networks
- Creating Your Official Site
- Digital Audio Workshop
- Internet Conclusion
- E-Commerce: Selling Your Stuff Online
- Using Community Destinations (MySpace, Facebook and Others) Effectively and Creatively
- CyberMarketing And Promotion
- How I Use Twitter
The DJ and Electronic Realm
- A DJ's Guide to Self Promotion
- Promoting Your Productions
- How Much I'm Worth as a DJ
The Urban Music Business
- Copyrights And Music Publishing
- Getting Signed
- The Business Team
- Urban DIY (Do It Yourself)
- Final Words
Alternative Careers
- Film Scoring Deal Memo
- Film Scoring 101
Performance
- Stage Craft The Art of Creating an Effective Stage Presence
- Touring: A Personal Memoir
Working in the Business
- Breaking Into the Business
Archives
- Archives
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