Image and Imaging

Image- A total perception of the object that is formed by processing information from various sources over time.
- Definition from Consumer Behavior and Marketing Action, fourth edition, Henry Assael
Your image is how the public perceives your act, based on all the information they are given about you over time -- your music, your look, your attitude, your album artwork and merchandise style, your political opinions (or lack thereof), etc. Imaging is the process of building and reinforcing this image over the years. There is no "correct" image, but you must consider your image and imaging from the beginning of your career. Your image starts with your music, name, and logo, and expands from there to include all aspects of your professional and personal life. You may not like it, but as an artist in the entertainment business, you are to some extent a public figure. Be cognizant that how you look and what you say -- both in the press and at your local bar -- affect how people think about your act, and play a role in how your music is received. There is no way around this truth; even being a mysterious recluse is an image. All your actions will have some bearing on how a person perceives your art, to a lesser or greater degree depending on the person. I suggest that you start your imaging work by constructing a highly descriptive yet short sentence (around 35 to 40 words) that comes closest to describing not just your sound and style but also who you are as a person (or as people, if you're a band). You may find this process extremely difficult -- especially if you're a band and each member has a slightly different perception of what your image should be. If you have already received some press and there is a great, short, one-sentence quote that describes you to a tee, it is okay to use the quote as this "bio blurb" (but whenever possible, give credit to the publication when you use it). Whatever you need to do, spend as many hours as it takes to come up with a single, short sentence that you (and/or everyone in your band) are comfortable with. Then, use this one-sentence "bio blurb" as the basis for constructing your image.
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