Chasing Radio Airplay
For more details on the role of a manager, see Management Whether you choose to manage yourself or to hire someone to manage your act, that person needs to be organized and focused in their work ethic, fair and honest in their dealings with the band, local promoters, and local retail, and someone who has an understanding of how the entertainment business works. Someone with experience as an artist/manager can be a great resource as you make your way in the industry. Your manager should understand your music, who it's directed at, and have a vision of where it can go Okay, so you've got a sound, a look, a stage show, and a manager. What's next? Now you need the weight of numbers on your side. In other words, you need a following. You know, that twisted knot of fans that come to every show, buy your merchandise, and spread the word about your performances. They create the buzz you need to keep your audience and door receipts growing. That's an accomplishment that takes marketing. A good place to begin is by checking out the Marketing Overview article in the Advice Library. Marketing includes everything from selling artist merchandise at shows (T-shirts, hats, etc.), to activating and updating your own website with lots of artist info, performance schedules, e-commerce, to creating a place where people can register to receive your e-mails about the band. Build your own database, then treat the people in it as your most valued friends and followers. By now you should have a sound, a look, a stage show, a manager, and a marketing plan. Next you'll need a recording. More detailed advice is available in the Producing a Demo/Early Recording article. Making enough money for a decent recording session with an experienced producer should be a major priority. Don't be too quick to jump into a studio and record before you're ready. First, develop your skills as musicians and practice your songs until you're certain you can hit every note, strike every beat, and play every instrument to get the song right every time. Don't be afraid to take advice and direction from your producer, but don't waste time in the studio with experimenting on your sound. Have your songs written and your musical arrangements set before you go into the studio.
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